Sigur Rós – Homage or Fromage?

Even non-music fans know sigur rós. They’ve been featured on hundreds of adverts. Right? Erm, nope. They’ve actually only ever had their music used on one advert for Ubisoft’s Prince of Persia. Every other request (and there have been hundreds of them) has been turned down and yet their music seems ubiquitous in advertising because, the ad agencies, on being refused permission, seem to continually pay homage or fromage. It’s so bad now that within a day of posting that list of rip-offs people ha sent them another list of insulting tributes. The sheer audacity of these agencies is quite breathtaking.